Video Marketing Trends of the Future

2020 is somehow already coming to an end, which means it’s time to start looking toward the future. Video marketing changes rapidly, so staying abreast of changes is important to keep your content relevant and effective. 

These predictions can help direct the kinds of videos you want to produce and how you want to promote them. Check out the following video marketing trends for 2021 and beyond.

Video is here to stay

• Video will make up 82% of IP traffic by 2022. (Cisco)
• Six out of 10 people prefer online video platforms to live TV. (Google)
• The U.S. will experience a 12.8% compound annual growth rate in video ad spending through 2023. (eMarketer)
• Eight-seven percent of online marketers use video content. (WordStream)
• Short-form videos will dominate the market. (Black Raven)
• Sixty-eight percent of consumers want to learn about a new product through short video. (Finances Online)
• Fifty-four percent of people want to see more videos from brands. (HubSpot)
• Adding a video to your marketing email to prospective customers can boost click-through rates between 200% and 300%. (Rocketium Academy)
• Marketers who use video grow revenue 49% faster than non-video users. (WordStream)
• An Ipsos survey commissioned by Facebook showed that 62% of people said they were more interested in a brand or product after seeing it in a Story. (Marketing Land)
• Eighty-five percent of marketers believe that video will play an important role in marketing in coming years. (MotionCue)
• Seventy percent of people believe that video is the No. 1 form of brand communication that keeps brands on top of their minds. (MotionCue)

Explainer videos remain the most popular

• Training videos will become more common due to more employees working from home. (Forbes)
• Seventy-two percent of people prefer watching training/ tutorial videos compared to reading training material. (MotionCue)
• Explainer videos make up 72% of the most commonly created types of video. (Wyzowl)
• Thirty-nine percent of people want to see explainer videos more than any other type of video. (Finances Online)
• Ninety-six percent of people have watched an explainer video to learn more about a product or service. (Wyzowl)
• Eighty-four percent of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
• Forty-seven percent of internet users now utilize ad-blocking applications, so creating an explainer video to describe your product or service instead of an ad can avert this problem. (GlobalWebIndex)
• Eighty percent of people believe a product/service explainer video shouldn’t be longer than 60 seconds. (MotionCue)
• Eighty-three percent of people agree that a product/service explainer video helps them in making a buying decision. (MotionCue)
• Fifty-nine percent of people prefer watching a short video compared to reading text descriptions to understand a product or service. (MotionCue)

Video should be optimized for mobile

• Mobile video marketing will become the norm. (SF Gate)
• Ninety-two percent of consumers view videos with the sound off on mobile. (Verizon Media)
• On mobile alone, YouTube reaches more 18- to 49-year-olds than any broadcast or cable TV network. (Google)
• It is predicted that by 2021, more than 78% of global mobile data traffic will be video. (Facebook)
• Thirty-nine percent of video marketers now opt for vertical or square videos. (Animoto)

Other Video Marketing Trends

• Livestreaming is set to become a $70 billion industry by 2021. (B2C)
• Compared to regular videos, 360-degree videos have more than a 46% video completion rate. (Omnivirt)
• Shoppable videos (videos that allow social media users to shop on the spot) will grow in popularity. (Finances Online)
• Thirty-four percent of social video viewers watch vlogs. (GlobalWebIndex)
• Seventy-five percent of consumers expect brands to leverage new technologies to build better experiences for them. (Salesforce)
• Almost one-fourth of video marketers have started using interactive video. (Wyzowl)

It is clear that video will continue to play an important role for businesses, and if you want help getting started, reach out to StoryBox Studios to discuss your needs and how we can help. Our team specializes in 2D animation, motion graphics and live-action productions, and we’ve created everything from corporate content to family entertainment. Contact us today to see how we can meet your video needs!